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Best AdSense Niche and Highest CPC Keywords (2022)
Making money online can be quite hard, especially if you are looking to monetize your blog solely via ads. To be a successful AdSense publisher you need a lot of traffic but you also need that traffic to engage with the ads that are being displayed on your site.
Best AdSense Niche and Highest CPC Keywords 2022 The AdSense CPC that you get paid will depend on the topics that you write about. In the world of blogging, you can either write articles that will compete for clicks that will pay a few cents or be strategic and write content that will pay the big bucks.
If you are serious about making money online with AdSense and building a successful business, I suggest you target these top paying keywords and industries.
Table of Contents
1. Insurance $61 CPC
2. Gas/Electricity $58 CPC
3. Loans $50 CPC
4. Mortgage $46 CPC
5. Attorney $48 CPC
6. Lawyer $42 CPC
7. Donate $42 CPC
8. Conference Call $42 CPC
9. Degree $40 CPC
10. Credit $38 CPC
Highest CPC Keywords and Best AdSense Niches In addition to picking the best niche for AdSense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.
In my own experiments, I’ve found higher click through rates with native in-article ads.
AdSense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.
Google has been testing the Auto Ads feature as a beta since September of 2017 and recently (early March) released this feature to everyone.
Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.
1. Sign in to your AdSense account.
2. In the left navigation panel, click My ads.
3. Click Auto ads.
4. On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.
5. Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
6. Click Save.
7. On the “Place code on your page” page, click Copy code.
8. Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads.
Here are other high paying keywords that you can target in your blog posts:
1. Treatment $41 CPC
2. Software $39 CPC
3. Classes $36 CPC
4. Recovery $34 CPC
5. Trading $33 CPC
6. Rehab $33 CPC
7. Hosting $31 CPC
8. Transfer $29 CPC
9. Cord Blood $27 CPC
10. Claim $25 CPC
SEMrush did a nice study on some of the best keywords by country here. Best AdSense Niche and Highest CPC Keywords (2022)
If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ AdSense keywords by Grep Words. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click.
Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce the pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.
|mesothelioma attorney Houston||30||55.72||545.84||0.74||109,000|
|mesothelioma attorney California||10||55.3||390.08||0.86||223,000|
|pleural mesothelioma stages||90||71.76||318.44||0.93||148,000|
|mesothelioma lawyer directory||20||63.42||290.34||0.86||212,000|
|mesothelioma lawsuit settlements||110||61.8||276.44||0.85||139,000|
|statute of limitations on mesothelioma claims||90||53.98||274.07||0.82||64,000|
|lawyers for mesothelioma||40||58.43||265.92||0.86||537,000|
|mesothelioma settlement fund||40||59.3||257.12||0.82||262,000|
Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money on website traffic. Not too shabby.
|car accident lawyer Moreno valley||90||52.02||584.44||1||112,000|
|ft Lauderdale car accident lawyer||10||48.18||566.17||1||267,000|
|auto accident lawyers in Chicago||90||59.03||542.95||1||2,280,000|
|car accident lawyer NY||30||53.89||508.62||1||1,320,000|
|a car accident lawyer in phoenix||20||55.27||504.53||0||1,070,000|
|california motorcycle accident lawyer||30||47.51||475.78||1||5,410,000|
|car accident lawyer Augusta||90||44.3||463.71||1||416,000|
|a car accident lawyer in Fort Lauderdale||50||47.13||462.97||1||1,110,000|
|personal injury lawyer ft Lauderdale||10||43.06||429.36||1||860,000|
|Dallas truck accident lawyer||90||49.67||426||1||721,000|
In this list, you will find a mix of people looking for Physicians and people looking for a PhD program.
|can you sue a doctor for a wrong diagnosis||40||70.83||250.96||0||697,000|
|doctorate in security||70||74.61||189.19||1||25,000,000|
|doctor after a car accident||40||60.59||136.95||1||29,200,000|
|doctors car insurance||10||66.17||128.46||1||3,100,000|
|car accident doctor Atlanta||70||43.8||122.42||1||762,000|
|business doctoral programs online||30||73.19||118.19||1||1,810,000|
|best doctoral programs in education||30||77.26||114.31||1||11,000,000|
|top online doctoral programs in business||10||71.32||112.46||1||995,000|
|educational leadership doctoral programs online||20||81.12||108.97||1||734,000|
I thought attorneys and lawyers were the same. Guess I was wrong. Best AdSense Niche and Highest CPC Keywords 2022
Here are some other keywords pertaining to attorneys:
|personal injury attorney cape coral fl||70||44.08||573.71||0.79||302,000|
|accident attorney rancho Cucamonga||90||46.05||548.48||1||71,000|
|mesothelioma attorney Houston||30||55.72||545.84||0.74||109,000|
|truck accident attorney san Antonio||50||47.2||432.95||0.85||703,000|
|motorcycle accident attorney orange county||30||52.34||404.05||0.83||2,180,000|
|auto accident attorney colorado springs||70||51.94||396.78||0.66||280,000|
|accident attorney riverside ca||30||43.12||390.88||0.51||331,000|
|mesothelioma attorney California||10||55.3||390.08||0.86||223,000|
|phoenix accident attorneys||20||54.24||358.08||0.71||1,500,000|
|Louisville accident attorney||20||46.44||345.62||0.63||674,000|
|ONLINE BUSINESS DEGREE PROGRAMS ACCREDITED||$140.00|
|online accredited psychology degree||$135.00|
|online degree in educational psychology $135.00||$135.00|
|online business degree Florida||$135.00|
|online university college||$125.00|
|online psychology bachelor’s degree||$125.00|
|online college business degree||$125.00|
|fastest criminal justice degree online||$125.00|
|online master’s degree in business administration||$125.00|
|parapsychology degree online||$125.00|
I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.
|bitcoin merchant account||20||56.02||64.32||0.87||217,000|
|bitcoin merchant services||30||62.35||33.24||0.87||336,000|
|bitcoin mining cloud computing||10||66.05||32.65||0.73||604,000|
|buy bitcoin Australia||30||52.36||21.47||0.32||783,000|
|buy stocks with bitcoin||50||83.4||21.08||0.46||6,010,000|
|software mining bitcoin||10||65.75||18.19||0.62||936,000|
|bitcoin mining GPU||70||71.59||18.19||0.36||696,000|
|buy stock with bitcoin||30||81.94||17.59||0.48||64,000,000|
|bitcoin stock chart||210||73.86||16.24||0.09||–|
|how to invest in bitcoin stock||50||77.64||16.16||0.71||1,060,000|
Best AdSense Niche and Highest CPC Keywords 2022 The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise, how could they afford all those TV commercials and these crazy spending on AdWords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.
|compare car insurance||70||78.04||469.12||1||5,720,000|
|auto insurance troy mi||10||66.48||420.29||0.84||1,080,000|
|car insurance comparison quote||10||77.7||342.54||0.88||2,400,000|
|cars with the cheapest insurance rates||40||85||316.47||0.89||3,200,000|
|best learner driver insurance||10||67.65||300.26||0.77||830,000|
|insurance quotes young drivers||10||76.73||299.63||0.94||6,490,000|
|automobile club inter-insurance||20||84.42||299.49||0.81||783,000|
|car insurance personal injury||10||82||298.54||0.95||2,210,000|
|auto insurance Conroe tx||40||69||298.08||0.82||443,000|
|auto insurance Philadelphia pa||170||63.03||293.14||0.48||1,330,000|
If you are a regular reader of my blog, you are most likely interested in all things online marketing / SEO so this list is for you:
|digital marketing degree florida||30||77.4||100.48||0.96|
|online courses on digital marketing||10||73.88||92.38||1|
|digital marketing certificate programs online||20||80.74||87.56||0.91|
|digital marketing course review||20||67.72||85.6||0.9|
|internet marketing classes online||70||74.36||83.93||1|
|courses on online marketing||10||72.8||83.63||0.73|
|online marketing education||30||75.65||80.56||0.91|
|email marketing Wikipedia||10||79.3||76.14||0.71|
|digital marketing degree course||20||75.56||72.71||1|
|fitness showrooms Stamford ct||10||76.54||138.6||0.3||22,000|
|fitness barre cranberry||30||76.41||72.41||0.89||371,000|
|fitness centre software||10||54.49||67.1||0.81||4,240,000|
|fitness gym software||40||50.54||63.03||0.56||24,100,000|
|fit online classes||10||64.82||59.65||0.39||381,000,000|
|rpac group fitness classes||40||84.79||57.8||0.1||–|
|fitness management software||10||52.8||52.73||0.56||17,100,000|
Highest CPC Keywords and Best AdSense Niches 2022 Aiming for the right countries can really skyrocket your AdSense earnings. Here are the top 10 countries to target:
|No.||Country||Avg. CPC ($)||Max. CPC ($)||Avg. CTR %||Average RPM ($)|
|1||United States (US)||0.40 – 2.3||>50||2-3||2.04|
|2||Canada||0.50 – 2||>30||2||1.83|
|3||United Kingdom (UK)||0.10 – 1.6||>19||1-2||1.37|
|4||Germany||0.40 – 1||>11||1-3||2.62|
|5||Thailand||0.30 – 1||6||2||1.6|
|6||United Arab Emirates (UAE)||0.15 – 3.1||11||4||2.07|
|7||Japan||0.20 – 0.85||4||3||2.44|
|8||Switzerland||0.20 – 1||6||3||2.35|
|9||Italy||0.10 – 0.50||3||1-3||0.73|
As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.
If you are trying to raise the CPC, RPM or CPM of your AdSense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.
Here’s how you can do that.
1. Go to AdSense and on the left-hand column click on “Blocking Controls > Content> All Sites”
2. Click on “General Categories”
3. Sort by % Earnings (Ascending).
4. In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings.
Best AdSense Niche and Highest CPC Keywords 2022 For instance, let’s say the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of your revenue, you can try and block it, and see if your performance improves.
You may also experiment by blocking certain ad networks. I haven’t personally tried this, but some people claim it works.
A word of caution: Don’t block too many categories (or ad networks) or else you will significantly reduce the bid competition and will start driving your revenue down.
You can always run an Experiment (found under Optimization > Experiments) and see if blocking your ads yields more revenue or not.
You can also test if showing 50% of your total ads vs. 100% of ads yields more revenue. Google AdSense experiments typically last for 10-30 days, up to 100 days (depending on your experiment and traffic).
For instance, I am running the experiment of blocking certain categories, and as you can see below I already started to see some good results (unfortunately AdSense policies prevent me from sharing the exact numbers).
What if you could view which keywords get your competition the most clicks and revenue?
I’ll show you how I do it.
1. Find an authority site in your niche. (For the sake of example in online marketing, I will use my own site)
2. Type that site on the search bar in SEMRush
3. Scroll to “Top Organic Keywords” and click on “See Full Report”
4. On that report, sort by CPC.
5. Voilá, you have a list of potential keywords that you can now use.
6. Rinse and repeat with other sites that you admire.
Best AdSense Niche and Highest CPC Keywords 2022 Did you know that Google already provides you with the keywords that you rank for? What if you could optimize your existing blog posts to target even better keywords?
Instead of spending tons of hours writing a thorough post, you could use update an old one and pick juicier keywords. Here’s how.
1. Install the Keywords Everywhere Chrome Extension
2. Head to the Search Analytics under the Google Webmasters Tools
3. Choose your website
4. Be sure to check the Clicks, Impressions, CTR and Position boxes at the top
5. Filter by any specific page that you want keywords to show for.
6. Since you installed the Keywords Everywhere tool you will see an additional 3 columns on your list, namely: Monthly Volume, CPC and Competition.
7. Unfortunately you can’t sort by CPC so you will have to copy all the data into a spreadsheet and sort it there. I suggest you hit the Show 500 rows at the bottom of Webmaster tools.
8. I made a Google sheet for you that you can copy (File > Make a Copy..) to sort all your keywords.
9. Copy and paste all your keywords, and then hit the arrow on the column of CPC and sort from Z->A
10. Voila, you will see all the keywords that your blog post ranks for, all ranked from highest CPC to lowest CPC.
As you can see this last trick will yield keywords that might not be applicable to your blog post. In my case, the “mesothelioma lawyer directory” does not apply to this specific post so I will just ignore it.
I hope you found this list of high cost-per-click keywords useful. I also hope you liked the strategy to find keywords that your competitors are getting money from. If you want additional tools to find keywords, head to my SEO tools list.
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